Publish Your Content

Everyone Can Create Content

And everyone of your key campaign staff and volunteers should be helping you do so. Up-to-date content generates return visitors. Return visitors are more likely to contribute, subscribe, volunteer and get more engaged by the campaign.

Neither the canidate, nor the press secretary alone can generate sufficent content to satisfy the needs of return visitors. And besides they have other work to do as well.

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Add Content to Your Site

OK. Your ready now. You've created a framework for your new website. Now the task turns to filling it with the content which will convey your campaign's message to the voting public.

Stop the clock. It will take far more time than the two hours promised for you and your campaign team to word-smith the content you wish to offer, making it ready for prime time. A content management system can't expedite the process of writing, editing, refining, circulating for feedback and approving your campaign's messages. But a CMS will make it easy for you to post that message, once its ready for the browsing public. And it will limit what you need to know about html, php, ssi, perl, cgi, sql and the rest of the alphabet soup that describes the technology which makes the Internet possible.

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Using Your Email Lists to Build Your Campaign

Your web site has to be kept up to date, but that's only a start. Make sure you use your email lists as well to stay in touch with your supporters and the public.

Our Basic Hosting Package comes packaged with eight lists preconfigured for your campaign. Our subscription forms are ready to link from your site so you can feed website visitors directly into your lists as subscribers.

Engaging your campaign supporters on line means you must both

(1) be careful not to abuse their consent to send your materials to their inbox; and

(2) that you must honor their intent to subscribe by not ignoring them.

Use this medium to send traffic appropriate in content and volume to your subscriber's expectations and it will be reflected in your real world campaign as increased contributions, volunteer engagement and turn-out at events and at the polls.

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