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And everyone of your key campaign staff and volunteers should be helping you do so. Up-to-date content generates return visitors. Return visitors are more likely to contribute, subscribe, volunteer and get more engaged by the campaign.

Neither the canidate, nor the press secretary alone can generate sufficent content to satisfy the needs of return visitors. And besides they have other work to do as well.

If you are hosting a coffee clatch, offer the host a log in and a page they can edit with the latest most up to date logistics for their event.

Your volunteer coordinator needs a login so they can create a new story about every volunteer opportunity they publish to the campaign.

The fundraising team needs a login so they can maintain and update the "pitch" made from this page or that one which lead to your donation forms.

Your policy advisors need a login where they can upload prepared issue statements into the moderation que ready for the candidate's review.

Your press secretary needs access to post the releases they publish to the media and the campaign lists and the stories published by the print and electronic media.

Your webmaster needs access to clean up around the edges, to provide technical support to the rest of your campaign team and to manage user access privileges to support the needs of your campaign.

And your candidate needs access, too. After all the voters do expect to hear from the candidate, not just their staff.