Document how to use the form

Why does the page begin with how the call ended? It *also ends* with how the call ended. Do I need to enter the same info in both menus? Wait, there are 9 choices for how the call ended in the first menu, but 13 in the last!
-- Steve Herrick

Provide the following documentation:

-- application specification,
-- users guide, documentation and FAQ;
-- model phone scripts;
-- talking points;
-- backgrounders.